3 oktober 2022

Country Sales Manager Poland at Coverguard ***successfully fulfilled***

An entrepreneurial hunter with leadership skills

Coverguard wishes to further expand its business in the Polish market. It is therefore that we are looking for a sales hunter with entrepreneurial mentality and leadership skills who can bring Coverguard to the next level. An exciting position in a dynamic organization.

Omschrijving bedrijf


« At the end of the 30’s, the first welding gloves and aprons left our workshops located in Chemin de la Scaronne in Lyon, France. ».  Since then, the company has grown, and the family venture has developed into an international company that puts its logistical strength at the service of distributors in more than 100 countries.

As a major stakeholder in the worldwide Personal Protective Equipment (PPE) market, COVERGUARD® designs, manufactures and distributes a comprehensive range of unique, original, comfortable and reliable products to protect women and men in the workplace.

Our mission is to protect men and women in the workplace, all over the world.


The Country Sales Manager’s mission is to actively develop the assigned area, reach the sales objectives, animate the established distribution network and develop the end-user prescription according to the Export sales and marketing policy in autonomy. Reporting to the Export Sales Director.


Your responsibilities are:

  • Develop the sales of at least one zone (can be a regional zone) and reach the objectives of sales and margin on the given zone by following the policy and the commercial strategy of the group.
  • Technical and commercial prescription to distributors and promote the group’s product range to end-users (through the distribution network established).
  • Animate the distribution network via local sales representatives, sales agents and/or business prescribers, occasionally organize sales tours with them and the distributors’ sales representatives (organization of tours, training, new product presentations, promotional actions).
  • Ensure the follow-up of the customers’ requests.
  • Provide technical advice and training to users and distributors regarding the group’s products.
  • Report critical information, such as user needs and issues, emerging markets and competing products to the Export Director.
  • Provide a sales service in order to seize opportunities and develop the business of our partners. Ensure that the area is covered effectively.
  • Complete and update the distributor database.
  • Submit activity reports/potential clients/market information to the Export Director by the deadlines given.
  • Propose and implement, with the support of the marketing department, marketing communication activities related to the geographical sector in order to increase the brand’s presence and sales


What more do we expect:

  • Knowledge of the market and the competition to highlight COVERGUARD’s value proposition
  • Working with a highly competitive and remote distribution network
  • Develop areas
  • Know how to analyse your portfolio and define your commercial strategy for the zone in agreement with the Export Sales Director.
  • Transfer and share information via reporting, IT tools and CRM
  • Work as part of a team with local sales representatives, agents, ADV and marketing staff ….
  • Travelling occasionally within the zone
  • Be a reference on a range of products
  • Good international culture and knowledge of regulatory constraints related to the area

profiel kandidaat

The profile of the candidate that we are looking for to fulfil this great position is the following:


Skills and knowledge

  • 3 or 4 years’ higher education in sales, international trade and/or 5 years’ experience in a BtoB sales position
  • Good knowledge of multi-distribution
  • Knowledge of PPE or technical products
  • Ability to manage a network of export distributors (sales, training, commercial action, etc.)
  • Excellent sales skills
  • Good command of English and one or more other languages depending on the geographical area covered


Soft skills

  • Self-motivation and self-discipline skills
  • Initiative and decisiveness
  • Ability to work independently, while possessing team spirit
  • Recognised leadership qualities (sense of responsibility, action, management, flexibility, etc.)
  • Good presentation & communication skills

wat bieden wij jou

Coverguard offers you, amongst other salary conditions, the following:

  • Excellent remuneration
  • Company car
  • Bonus scheme



The whole procedure will consist of 3 interviews. A personality analysis may be part of the procedure.


Is your sales heart beating even faster after having read this job description? Do you see yourself doing this challenging job? Then why wait! Please apply by sending your motivational letter and CV to sander.bruinsma@culturefitter.com. Also, you can reach us by phone +31653975352.