Kerkrade, the Netherlands

8 February 2023

Account Manager Randstad and Noordwest NL at Emma Safety Footwear ***successfully fulfilled***

A true connector and result-oriented sales professional

As part of the growth strategy of EMMA Safety Footwear – part of Hultafors Group -, we are looking for an experienced account manager who identifies him or herself with the words ‘courage’, ‘out of the box thinking’ and ‘connector’. Responsible for account management and business development in the PPE dealer and end user market in the Randstad and Northwest of the Netherlands. This comprises area’s from Noordwest until The Hague and stretches out until Utrecht and Flevoland. Identifies opportunities for market penetration and secure sustainable sales growth.

Company description




Safety is of the utmost importance to EMMA. Safety for the feet and safe working conditions for our employees, throughout the chain. EMMA stands for and sells safety. Emma’s mission is therefore as follows:


MISSION: EMMA Safety Footwear develops and manufactures the safest foot protection in a socially responsible manner that allows everyone to perform their work comfortably.

This mission is central to our company. In addition, we also look ahead. EMMA has growth ambitions. EMMA wants to grow in sales, also in international markets, but only in a responsible manner. That’s how we really create impact, because we only have one planet. The more shoes are produced in a sustainable way, the better it is for the environment! That is why we have also drawn up a vision:


VISION: EMMA wants to be an internationally leading and progressive company in developing and producing the safest foot protection. An organization that undertakes socially responsible business and that directs and controls the circular supply cycle. A unique, committed and proud company with care for the future and our next generations.




We strive to leave the planet better than how we got it. That is why we do business on the basis of the principles of the circular economy. In concrete terms, this means for EMMA the pursuit of the avoidance of the use of (primary) raw materials, avoidance of energy use and CO2 emissions, the recovery of raw materials and the use of recycled material in new products.




The following core values of the Hultafors Group are lived every day.


Always with the user’s best in mind, their needs and performance is the fuel for our passion to create a better and more efficient workday. We rely on the power of research and data to make informed decisions and serve genuine needs.


We believe that it is the people, not the company that enables success.

As a group, we are characterized by collaborative, cross functional teamwork, together with personal development. We respect differences and take our social responsibility seriously.


We devote ourselves on being a reliable partner and colleague in every way. We take great pride in making sure we keep our promises and always deliver on expectations.


We are passionate thinkers and doers and believe everything is possible. With open minds, we look for new ways and solutions to grow our business. We are always prepared to take action and aim to deliver the best solution for each unique situation.

Attention to detail

Our driving force is to exceed the users and customers’ expectations. By paying attention to the details in every aspect of our business, we offer a premium experience – all the way from idea development to perfected delivery.



Job description

The main tasks (key accountabilities and deliverables) for this job are the following:


  • Drive growth through identifying new business and market opportunities to support short- and long-term growth.
  • Initiate the sales process by scheduling appointments with customers, giving presentations, taking into account the requirements and wishes of the customer.
  • Provide a thorough explanation of product and service, where there is a need you initiate and develop new applications such as private and white labels in consultation with the customer and internal organization.
  • Participate in national and/or foreign trade shows.
  • Contribute to collecting strategic market information by tracking competitor products. Feedback of market requirements to the EMMA product development teams to ensure offer fit and long-term competitive offering.
  • Proactively develop marketing campaigns for dealers and end users.
  • Maintain administration including contracts, email handling and quotations and register this in CRM system.
  • Establish long term relationships with customers and develop existing business.
  • Activate brand- and product marketing campaigns within the territory and specify key accounts in collaboration with Marketing.
  • Activate tender management, also in collaboration with the sales manager (vision and focus determination).
  • Meet sales results by achieving expected revenue, margin and other targets.

Candidate profile

The candidates possess the following qualifications and experiences:

  • Bachelor degree (preferably in commerce or business studies);
  • Minimum 5 years of experience in a similar sales role;
  • Minimum 5 years of experience in working with dealer networks (BtoB) and end users (BtoC) sales activities
  • Results-oriented and entrepreneurial, persuasive, can create support for ideas and plans;
  • English skills i.e., fluent in writing and speaking English. Local language skills in the country served



Competences required for the role (behavioural competences according to Hultafors Group’s competency framework and role/functional specific competences).


Generic competencies: (for all employees):

  • Deciding and initiating action: A) Makes prompt, clear decisions which may involve tough choices or considered risks B) Takes responsibility for actions, projects and people C) Takes initiative, acts with confidence and works under own direction D) Initiates and generates activity
  • Working with People: Shows respect for the views and contributions of other team members; shows empathy; listens, supports and cares for others; consults others and shares information and expertise with them; builds team spirit and reconciles conflict; adapts to the team and fits in well.
  • Delivering Results and Meeting Customer Expectations: A) Focuses on customer needs and satisfaction B) Sets high standards for quality and quantity C) Monitors and maintains quality and productivity D) Works in a systematic, methodical and orderly way E) Consistently achieves goals
  • Adapting and responding to change: A) Adapts to changing circumstances B) Accepts new ideas and change initiatives C) Adapts interpersonal style to suit different people or situations D) Shows respect and sensitivity towards cultural and religious differences E) Deals with ambiguity, making positive use of the opportunities it presents.


Role specific competences:


  • Presenting and Communicating Information: Speaks fluently; expresses opinions, information and key points of an argument clearly; makes presentations and undertakes public speaking with skill and confidence; responds quickly to the needs of an audience and to their reactions and feedback; projects credibility.
  • Applying Expertise and Tools/technology: A) Applies specialist competence within the area of Supply Management. B) Develops job knowledge and expertise through continual professional development. C) Shares expertise and knowledge with colleagues and others. D) Uses tools and IT to achieve work objectives. F) demonstrates an understanding of different organizational departments and functions.
  • Learning and Researching. Rapidly learns new tasks and commits information to memory quickly; demonstrates an immediate understanding of newly presented information; gathers comprehensive information to support decision making; encourages an organizational learning approach (i.e., learns from successes and failures and seeks staff and customer feedback).


Functional competences:

  • Sales Management: CRM.
  • Customer knowledge
  • Product knowledge (within the scope of EMMAs product offer)
  • English skills i.e. fluent in writing and speaking English.

What do we offer you

Besides an excellent annual remuneration, EMMA Safety Footwear offers you the following:

  • Company car
  • Contribution to monthly expenses
  • Telephone + laptop
  • 28 holidays + ATV days
  • Pension plan
  • Excellent on-target bonus.


The whole procedure will take in total around 2 interviews as well as a personality analysis.



Does your sales heat beat faster after having read this job description? Then please apply by contacting us through e-mail  sander.bruinsma@culturefitter.com. For further information you can also reach us at 0031 653975352.